2WATCH monogram glowing in a dark industrial space

2WATCH GROUP

2WATCH Media House2WATCH Creative Studio2WATCH Content Factory

Attention can't be bought.
It's won by entertaining.

Entertainment is how brands win attention today.

The audience rewrote the rules: attention now lives where passions live. So that's where we start, building around what people love, with next-gen visual craft that turns brands into content worth staying for. Integrated campaigns, engineered for engagement: our talent and media brands, our creative production and our content-scaling engine, combined to maximise results.

0M

Monthly views

0M

Followers

0+

Talent and media brands

0+

Hybrid productions

0+

Assets produced at scale

They stopped interrupting. They started entertaining.

Vodafone
Cé
PlayStation
San Benedetto
Euronics
Iren
Absolut
La Gazzetta dello Sport
Iliad
Topps
Poltronesofa
isybank
Inter
Fuse
LEGO
Land Rover
Sisal
Natuzzi
Borgo Egnazia
Vodafone
Cé
PlayStation
San Benedetto
Euronics
Iren
Absolut
La Gazzetta dello Sport
Iliad
Topps
Poltronesofa
isybank
Inter
Fuse
LEGO
Land Rover
Sisal
Natuzzi
Borgo Egnazia
Enel
Decathlon
McDonald's
Adidas
Sky Wifi
bwin.tv
GI Group
Sky
Samsung
TBWA
Disney+
SNAIFUN
Nintendo
Amazon
Douglas
Jeep
Fastweb
Expedia Group
Kyocera
Enel
Decathlon
McDonald's
Adidas
Sky Wifi
bwin.tv
GI Group
Sky
Samsung
TBWA
Disney+
SNAIFUN
Nintendo
Amazon
Douglas
Jeep
Fastweb
Expedia Group
Kyocera
Universal
Coca-Cola
Lamborghini
Red Bull
Juventus
Nexi
TIM
Eni Live
Levi's
Epic Games
ghd
Xbox
Estra
Chupa Chups
GroupM
Nikon
Allianz
Bianchi
Universal
Coca-Cola
Lamborghini
Red Bull
Juventus
Nexi
TIM
Eni Live
Levi's
Epic Games
ghd
Xbox
Estra
Chupa Chups
GroupM
Nikon
Allianz
Bianchi

Campaigns people actually watched.

poltronesofà campaign visual
poltronesofà media 1
poltronesofà media 2
poltronesofà media 3

Case Study

poltronesofà logo

The Italian Touch lands in the UK.

Challenge
Poltronesofà acquired SCS and relaunched it as “poltronesofà by SCS”. A name British shoppers had never heard, new stores opening in March, and a few weeks to make the country aware of both.
Strategy
We built a launch concept, The Italian Touch is coming to the UK, and ran it end to end. We produced a fully AI-made FOOH, an Italian truck landing in the UK, and orchestrated 9 UK talents around the store openings.
Result
9 talent, 20 contents and +25M impressions, with the in-store reels as the best-performing format.

Growth that gets noticed.

Sifted 100 Southern Europe 2025
Sifted 100: Southern Europe (2025)
Sifted 100 Southern Europe 2026
Sifted 100: Southern Europe (2026)
Sifted 250, Europe's fastest-growing startups 2025
Sifted 250 (2025)
Deloitte Technology Fast 500 EMEA winner
Deloitte Technology Fast 500 EMEA
Action for 5G
Vodafone award for 5G technology development
2031
2031 Award by Accenture Italia
SMAU Innovation Award
SMAU Innovation Award
Sifted 100 Southern Europe 2025
Sifted 100: Southern Europe (2025)
Sifted 100 Southern Europe 2026
Sifted 100: Southern Europe (2026)
Sifted 250, Europe's fastest-growing startups 2025
Sifted 250 (2025)
Deloitte Technology Fast 500 EMEA winner
Deloitte Technology Fast 500 EMEA
Action for 5G
Vodafone award for 5G technology development
2031
2031 Award by Accenture Italia
SMAU Innovation Award
SMAU Innovation Award
Sifted 100 Southern Europe 2025
Sifted 100: Southern Europe (2025)
Sifted 100 Southern Europe 2026
Sifted 100: Southern Europe (2026)
Sifted 250, Europe's fastest-growing startups 2025
Sifted 250 (2025)
Deloitte Technology Fast 500 EMEA winner
Deloitte Technology Fast 500 EMEA
Action for 5G
Vodafone award for 5G technology development
2031
2031 Award by Accenture Italia
SMAU Innovation Award
SMAU Innovation Award

Let's make something people want 2WATCH.

Tell us about your brand and what you want people to watch. The next level of entertainment starts here.

Or reach out on the contact page

This site is protected by standard privacy terms.