Per il lancio di un nuovo lipstick, Douglas ha trasformato un murale nel cuore della Darsena di Milano in un’esperienza visiva immersiva grazie a un contenuto Fooh. Il video, realizzato per i social, dà vita all’immagine della modella attraverso il movimento sinuoso del prodotto stesso, che colora le labbra del murale con eleganza fino a scrivere il claim “If you know you know”. Una perfetta fusione tra reale e digitale che valorizza l’estetica beauty e amplifica l’attivazione OOH in chiave social.
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